The social media giant Facebook has been under scrutiny for the last few days following a data scandal made known to the public by the Cambridge Analytica. This has led to Facebook’s CEO Mark Zuckerberg responding to the accusation that the social media platform abused its clients’ privacy by failing to protect personal details of its users totaling to 50 million.
Zuckerberg admitted that it was a failure on their part and expressed concern that if they were unable to protect their clients’ privacy, then they were not supposed to be entrusted with sensitive information.
In their defense, Zuckerberg blamed the scandal on their initial acceptance of users sharing their personal information with third parties. One such third party is Facebook personality quiz application owned by Aleksandr Kogan who works as a researcher at Cambridge University. Mark went on to reveal that The Guardian had explained to him in 2015 that Aleksandr had leaked the data to Cambridge Analytica, a company that is believed to be behind primary political campaign blackmails, the most recent of which is the US 2016 presidential campaigns and the Kenyan 2017 general elections.
Zuckerberg defended himself and the entire Facebook fraternity by saying that he had been unaware of the fact that the data of 50 million users had not deleted. He added that the information collected by the quiz played a significant role in ensuring the current US president Donald Trump emerged victoriously. Zuckerberg pointed that the data leakage was a breach of contract between Facebook and Cambridge Analytica, but he also admitted that it was a breach of the agreement between the platform and its users.
To prevent the same incidence from recurring, Zuckerberg announced that they were going to make crucial changes in a bid to safeguard users’ personal information. Some of the measures that he suggested include running an investigation on all applications that had access to personal data since the platform was launched until 2014 when it repealed sharing of personal information between users and third parties.
He added that Facebook would impose a ban on any application that did not comply with full auditing and concealing violation incidences to users in case they occurred. According to the CEO, Facebook would limit the amount of users’ information shared with third parties. The last measure he suggested was that Facebook would strategically place users’ permissions more visible. For now, we can only hope Zuckerberg and embarks on a vigorous damage control initiative so that the reputation of Facebook is not injured even further.